Digital Distribution Research 2

Top Gear, like other magazines, has an app that offers inside looks at articles and gives exclusive commentary from the writers, editors, and photographers of the magazine. However, Top Gear's app also has huge tie-ins with their BBC TV show, which gives app users even more content that is not in the magazine. Top gear also offers a mailing list for people who sign up via email. Their website allows people to subscribe to the magazine, as well as offering exclusive extra content to subscribers. The website also offers merchandise for both the magazine and the TV show.