Audience Engagement Research (Motortrend)

MotorTrend is a USA based automotive magazine. It has a very similar target audience to my magazine because both magazines target automotive enthusiasts. They tend to keep with several trends that define automotive magazines, including ad content, article layout, general aesthetic design, etc. Motor Trend markets their product in several ways, including multiple forms of social media. These include a thriving Instagram account and a very popular YouTube channel. they promote both of these media platforms on their website and in their magazines. They offer inside scoops on their editors, writers, and behind the scenes content that you won't find in a standard magazine issue.